6 Steps on How To Write SEO Content
To understand what marketers mean by SEO content, it’s helpful to break down the phrase into its component parts: “SEO” refers to search engine optimization or the process of optimizing a website so that people can easily find it via search engines like Google.
Search Engine Optimization is a technique used in web publishing to increase web page visibility and traffic for a higher ranking in search engines and more readers. Writing an article using Search Engine Optimization requires good writing skills to make the article interesting and easy to read. Strategic placement of key phrases and keywords in the text and the inclusion of hyperlinks will boost the readership of your page. Read the following steps to learn how to write an article using Search Engine Optimization.
STEP 1: Outline your article
- Articles should be well written, engaging, and informative. They should present a new angle on a specific topic. A good hook at the beginning along with useful information will make people want to continue reading it. Your article should be useful, entertaining, or otherwise valuable.
- A well-written article with good content will attract more traffic, meaning many readers will visit your site. This makes your article more attractive to link marketers (people that link their sites to yours) and increases the likelihood of advertisers wanting to use your page for their advertisements.
- Google search engine provides a great weight on the title of articles and blogs. That is why it is crucial that the keyword phrase is present in the title as an important part of an effective SEO content.
STEP 2: Make a list of key phrases and keywords for your article
This is important so that your publisher can include it in the metadata of the page, which is part of the HTML code.
- It will be very helpful for the readers and Google ranking if the article is divided with subheadings, as readers appreciate it more when they can read an article with ease. As an important reminder, most people who browse the sites are only skim-reading on the internet. That is why with a subheading they are likely to finish the article and stay on the page for a longer period.
- Keywords and key phrases are words or phrases that people would use to search for information on the topic which you are about to write. For example, key phrases for an article on moving could be “packing and moving” or “loading a moving truck,” while keywords could be “moving,” “relocation,” or “relocating.”
- Key phrases and keywords are registered as “spiders,” which are scripts that search engines send out to every page on the Internet. Spiders “crawl” across web pages and websites and analyze them for content and quality of content. One way they do this is by registering the keywords and key phrases to determine the subject of a page; but they also detect how often each keyword or phrases are used, whether a page is grammatically correct, and what types of inbound and outbound hyperlinks there are. Hyperlinks are links to other pages that are somehow relevant to your topic.
STEP 3: Write your article
- Make sure it’s grammatically correct with no spelling mistakes.
- Give your article a title.
- Break it up into short paragraphs with subheaders.
- Use the most important keywords and key phrases as early in the article as possible, preferably in the first sentence, and in the first paragraph.
- Do not overuse keywords or key phrases. Intersperse them naturally throughout the text in the natural reading rhythm of the article. The recommended keyword density is 1-3% .
- Include the most important keywords and key phrases in titles and subheaders.
- If it makes sense in the text, put keywords and key phrases in bold or italics.
- If too many keywords are present in the content, Google search engine will assume that the keywords are stuffing. Do not make a rookie mistake and place those keyword phrases on the 155 – 200 words
- If the title includes the keyword phrase, the first sentence of the article should also have the keyword. To break the redundancy, try starting the article through a question. As the keyword is already inserted in the sentence, all you have to do is BOLD it. This will emphasize the keyword and it will make a huge effect on the Google algorithm as it scans the article.
- Similar to the first sentence, the keyword should also be present in the last sentence to emphasize the keywords more.
STEP 4 : Include hyperlinks in the article
- Hyperlinks are links to another web page that is relevant to your topic. You can highlight a word or phrase and add the web address to which you want to link. Make sure every link is a quality website that offers sound information and easy navigation.
STEP 5: Build links to your article
- Even if you have written a great article, you must let the world know about it. Simply, share a link to your new article on Facebook, Twitter or Tumblr and encourage friends to re-share it.
- Turning keywords into a clickable link allows Google search to emphasize the keywords more and it should be done at the beginning and end of an article where the keywords are mostly located.
STEP 6: Make it easy to share the content
- Your content will rank better as a whole if Google can see it being shared on other sites. Sharing it yourself like in the “Build Links to your Article” step is a great way to start, but making it easy for other people to share can get you even more publicity!
There you have it – SEO Content 101. As mentioned above, please let me know in the comments if you have other questions about creating and optimizing content for SEO.