Small and midsized companies struggle with how to staff an in-house marketing department.
- Should the internal staff handle everything?
- Is it better for the internal staff to handle some marketing tasks and outsource others?
- Is it less expensive to handle marketing in-house?
If any of these questions are running through your mind, this article may help you sort out things.
The first thing to consider is what you want your marketing efforts to accomplish. There are three general levels of scope a marketing function can have in your business.