SEO for dummies 2018
SEO or Search Engine Optimisation is actually the process of ensuring that a sight can be seen when words and phrases are typed into the search engine, it optimize websites to generate free traffic from search engines and ranks them for different sets of keywords. When people are faced with SEO, mostly, all they can see is the complexity of it. Actually, it doesn’t have to be complicated. There are simple ways of learning how to do it.
SEO for dummies
IMPORTANT SEO STEPS TO FOLLOW:
Here are our six-step important SEO steps to follow
STEP 1: Set – up
You will have to set – up your tools such as Google Analytics, Google Adwords and Google Webmaster tools. These tools can help you analyze how visitors find your website, allows you to know what they are looking for so you can help them with it and shows you close monitoring on how the pages are working.
STEP 2: Keyword Research
You will need to identify a targeted list of keywords and phrases. Review competitive lists. Use your preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each keyword. You can use the tools mentioned above for this step.
STEP 3: On-page Content
Good SEO practices can put your website on the front page, that’s for sure, but it is still necessary to give your user a quality content to read. Google’s newest algorithm is putting a major emphasis on useful, high-quality writing instead of heavy keyword usage. Don’t stuff keywords, use the calculated ones instead.
STEP 4: Create Meta tags
Meta tags help define the contents of a web page, it influences click-throughs. The meta description is usually around 160 characters and includes natural keyword phrases. These are just a few characters but they can encourage users to click on your website over others.
STEP 5: Test and Measures
To ensure success in the process of SEO, it is necessary to test and measure the programs that you have implemented. How are you going to do that? You must analyze the rankings in the search engine and web traffic. We all know that rankings change, that is why you need to keep track with the individual keywords performance. You will have to add and modify the keywords to secure a high ranking. You can use Excel or any tracking tools that you are comfortable using.
STEP 6: Off-page
You will also need to leave tracks that will lead users to your site, which means, you will have to work off of your page and focus on link building through content marketing, blog writing, guest blogging, infographics, site directories, and other tools that might be of help. Social media marketing is also an Off-page effort.
SEO for dummies 2018
If you tried self-learning SEO for dummies before and didn’t get the success that you were aiming to, do not lose faith. Try and try until you succeed. You might fail many times but it cannot surpass the limitless opportunities to learn. Today, we are in a world that is full of technological advances, brace yourself and continue learning.