Helpful Tips to Optimize Your Website Content
We know many of our readers want to know how to optimize your site better to get the best results in the search engines. While there is no exact method for increasing your SEO or one “magic bullet” that makes everything fall into place, there are some basic tips that we can offer that will increase your credibility with the search engines and ranking.
Rankings are important, but they are not everything. One site that focuses on SEO advised site owners not to obsess over SEO but instead to pay attention to high quality, original content that draws people and engages them.
Here are seven tips that may help you as you work on optimizing your site for the search engines that focus on people rather than keywords but still includes them as a method to increase your traffic. But remember that increasing general traffic doesn’t increase conversions. You need to focus on increasing targeted traffic instead. We hope these ten ideas will help you to focus your efforts where they will do the best.
7 Key Phases of SEO
1. SEO Audit
Knowing where you are is crucial to getting to where you need to go. Take a moment to understand what is keeping you from ranking high on search engines.
2. Keyword Research
Researching a good keyword option can mean the difference between success and failure. Be certain to choose a keyword that is searched frequently, but has little competition.
3. Change Existing Pages
Now that you have your keywords set, it is time to make certain your existing content is lining up with your SEO objectives. Don’t underestimate the power of this step.
4. Check Technical SEO Aspects
When Google scans your website, it is not just searching for the words that user see, it is also looking for other information, called metadata. Make sure Google is seeing the right metadata.
5. Link Building
In addition to blogging, it is important to get links to your website. Google views links to your site like a vote from the online public that says, “this company is legit.”
6.Blog Around Keyword
Once you have your keywords set and your website content is SEO friendly, it is time to look at your log. Every campaign should have at least one blog post per campaign keyword.
7. Social Media Marketing
Once you have SEO friendly web pages, blog, posts, and links to your website, it is time to promote all three on social media. Content is not much good without an audience.
Well, there you have it: seven tips that should help you to maximize your impact on your website and in the search engines. If you follow these methods, you should have a good start on how to increase your impact on the web.
There are many others we could have included, and the list is not exclusive. The key is to find what works for your site and always adhere to the basic principles and ethics that Google has recommended for web promotion.