SEO For E-Commerce Is Not For The Faint Of Heart
SEO campaigns can be geared for lead generation (typically, B2B) or revenue generation (e-commerce).
Lead generation SEO is tough … but e-commerce SEO is tougher.
The SEO landscape in e-commerce is as competitive as it gets. Why? Because lead generation companies have other means of producing leads, whereas almost all e-commerce companies must capture organic search engine traffic in order to survive.