Dental SEO Marketing
Why do Dentists need SEO?
Dentistry, basically, is not a limited service in the market. There is a high competition when it comes to this field. As dentists and dental practitioners spring up, more dental clinics are being built catering to the dental needs of the people. They need to utilize some ways to increase the number of their clients for business improvement. With all the technological advances today, dentists can use this to their advantage. This where the beauty and magic of SEO come in. If your website gets more clicks and a high ranking, that means you will have more website traffic. More adequate leads, surely, will give you an increasing number of patients and clients going to your clinic.
What is SEO?
SEO stands for Search Engine Optimization. It is an activity wherein you ensure that your website will be seen when users type keywords or phrases on the search engine. When your website has been optimized and has a high ranking, your site will stand above others and will attract more visitors.
4 Easy SEO Steps for Dentists
STEP 1: Keywords are the key.
When going through the process of Search Engine Optimization, you will have to be picky about the keywords that you are going to add. You can’t simply depend on the word “dentist” just because you are a dentist. There might be millions of dentists in the world, even thousands in your country. Relying on that word wouldn’t assure you any success. Even if you spend the whole month looking at the list in the search engine in search for your site, you will definitely still not find it.
BE MORE SPECIFIC
You must be specific on adding your keywords. It can contain “dentist in (a specific city or street)”, “dentist for children” indicating a specific area, or “tooth repair” with the name of the city, region or state. It is also necessary that you include the service that you offer as a dentist, words such as “root canal”, “braces installment”, “porcelain crown”, etc. You can also use keyword tools like Google Adwords.
STEP 2: Focus on Local Searches
As a consumer, I like a convenient way of buying things and paying for services. We are now living in a world full of “instants”. I’m pretty sure this is what your clients want as well. They would want local service providers. One that is near to their houses or offices. To gain the desired results, add the name of towns, streets or landmarks on your website. Do not forget locations to your page titles and URLs. Make sure your business is registered on Google maps as well, just for visibility.
STEP 3: Links
If you want to maintain a high ranking, make sure that you have quality links. Links to your website will influence the rank of your website in the search engine. That is why it is important to have high numbers of it and quality ones. Earning links can be done by creating quality contents or connect with other bloggers or industry leaders and ask if they can share your content.
STEP 4: Blogging is a must
The main purpose of SEO is to gain more clients by having an increased search engine visibility. Writing blogs about dental care tips will spark up the interest of users, which are your potential clients. Your visibility will rise together with your ranking. And remember, if you have a high ranking, you will stand out from others. You will definitely the first choice.